Principles of Advertising (CO 235)

Term: 2024-2025 Acad. Year Fall Full Term

Faculty

Dr. J. Anthony SnorgrassShow MyInfo popup for Dr. J. Anthony Snorgrass

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Schedule

Fri, 9:00 AM - 11:40 AM (8/26/2024 - 12/14/2024) Location: MC DAL 817

Description

Study of advertising from the agency perspective. Examination of the industry and its evolution nationally and internationally, including legal and ethical issues, creative process, evaluation criteria, and use of media. FA.