Principles of Advertising (CO 235)

Term: 2025-2026 Acad. Year Spring Full Term

Faculty

Daisha M KimbroughShow MyInfo popup for Daisha M Kimbrough

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Schedule

Tue-Thu, 9:00 AM - 10:15 AM (1/12/2026 - 5/10/2026) Location: MC DAL 817

Description

Study of advertising from the agency perspective. Examination of the industry and its evolution nationally and internationally, including legal and ethical issues, creative process, evaluation criteria, and use of media. FA.