Description
This course provides practice in crafting persuasive messaging for advertising, public service announcements, sports marketing, product launches, and brand story pitches using the full array of digital and social media engagement tools. The course will also examine the relationship between branded messaging advertising. Students will produce advertorials, branded content, web-based content, ambient ads, stealth advertising, social media campaigns, and product placements. Prerequisite: CO 125, CO 271/AR 271, CO 235 or CO 415. FA.